Performance Report — Week 1 Results
Bluegrass Blast Pressure
Washing LLC
Washing LLC
Your First Month Results — Prepared by Just Ranke LLC
Prepared by
Just Ranke LLC
Digital Advertising
Live Proof — Real Results From Your Campaigns
Google Analytics 4 — Verified Traffic & Engagement Data
These are real, unedited screenshots pulled directly from the Bluegrass Blast Google Analytics 4 dashboard — confirming exactly how many users visited, which pages they viewed, and how many tapped the call button as a direct result of the Google Ads campaigns.
159
Active Users
All new users
80
Call Button Clicks
45 unique users tapped call
296
Page Views
1,190 total events fired
224
Top Page Views
Pressure Washing service page
🔑 Key Insight: Paid Search is the #1 source of new users — confirming Google Ads is the primary driver of all website traffic. 80 Call Button click events recorded across 45 unique users proves ad visitors are actively engaging and attempting to contact the business.
1
User Engagement & Retention Overview — Active Users & Traffic Sources
📊 Google Analytics 4 · Apr 21 – May 18, 2026 · bluegrassblastpw.com · Paid Search is the dominant new-user channel
2
Top Pages Visited, Platform Breakdown & User Retention Cohort
📊 Top page: Pressure Washing service page (224 views) · 100% Web platform · Thank You page confirmed 10 form completions
3
Full Events Report — 1,190 Total Events Including 80 Call Button Clicks
📊 80 Call Button click events fired by 45 unique users · 7 form_start events · 3 thank-you-page confirmations · 7.48 avg events per user
Campaign KPIs — All Campaigns (Apr 16 – May 14, 2026)
14K+
Total Impressions
Ads seen across Google Search & Maps
Strong Volume
407
Total Clicks
Qualified visitors to your business
2.9% CTR
$1.01
Avg. Cost Per Click
Industry avg is $3–6. You're at $1.01!
Excellent Efficiency
$410
Total Spend (All Time)
Across all 4 campaigns since launch
Within Budget
6
Total Leads (Week 1)
Confirmed inbound leads from Google Ads
✅ On Target
9.55K
Map Ad Impressions
Smart campaign local map reach
Pressure Washing Map Ad
7.59K
Mobile Impressions
79% of all map ad impressions on mobile
Mobile-First ✓
$68.33
Cost Per Lead
$410 total ÷ 6 leads
Target: <$50
Campaign Breakdown
Pressure Washing Map Ad
● Active
TypeSmart Campaign (Local Map)
Total Impressions9,551
Total Clicks297
Total Calls3
Total Spend$138.83
Mobile Impressions7,590 (79.5%)
Age 18–24 Reach1,890 impressions
Status NotePeak May 7–10, then drop
All Campaigns Combined
4 Campaigns
Total Impressions14,000+
Total Clicks407
Avg. CPC$1.01
Total Spend$410.00
Total Confirmed Leads6 (Week 1)
Cost Per Lead~$68.33
Campaign PeriodApr 16 – May 14, 2026
Overall CTR~2.9%
Impression Trend — Pressure Washing Map Ad
Monthly Impression Curve
Apr 16 – May 14, 2026 · Smart Local Campaign
9,551
Total Impressions
📈 Campaign hit peak impressions of ~2,030/day around May 7–10 before settling. This is a typical learning-phase ramp pattern for Smart campaigns.
Performance vs Benchmark Analysis
| Metric | Your Result | Industry Benchmark | Status | Action |
|---|---|---|---|---|
| Cost Per Click (CPC) | $1.01 | $3.00 – $6.00 | Excellent | Maintain current bids |
| Click-Through Rate (CTR) | 2.9% | 3% – 8% (local services) | Improve | Strengthen RSA headlines |
| Total Impressions | 14,000+ | 5,000 – 10,000/mo (small local) | Strong | Maintain — growing |
| Cost Per Lead | ~$68.33 | $40 – $80 (pressure washing) | Acceptable | Target $40–50 with campaign scaling |
| Mobile Impression Share | 79.5% | 60% – 75% (local service) | Good | Optimize mobile bid +20% |
| Calls Tracked (Map Ad) | 3 | 5–15/month (small market) | Growing | Add call assets to all campaigns |
| Leads (Week 1) | 6 Leads | 3–8 leads (Week 1 typical) | On Target | Scale to 8–10 by Week 2 |
Key Audit Findings
Exceptional CPC Efficiency
At $1.01 avg CPC, Bluegrass Blast is paying 3–6x less per click than the industry average of $3–6 for pressure washing keywords. This gives significant room to scale while staying within budget.
Strong Local Map Visibility
The Smart Campaign generated 9,551 impressions on Google Maps and local search for Georgetown KY — establishing brand presence across the target service area in the first 30 days.
Impression Drop After May 10
Impressions peaked around May 7–10 then dropped sharply. This is likely a budget depletion or campaign pause event. Need to confirm daily budget is set to sustain consistent daily spend through month-end.
18–24 Age Group Over-Indexed
1,890 of 9,551 map impressions (19.8%) went to ages 18–24. This demographic rarely hires professional pressure washers. Adding negative bid adjustments for 18–24 will redirect budget to the 35–54 homeowner audience.
Dominant Mobile Presence — 79.5% Mobile Reach
7,590 of 9,551 map ad impressions were delivered on mobile devices — exactly where homeowners search for local services. This mobile-first delivery ensures Bluegrass Blast appears at the moment of highest purchase intent.
6 Real Leads Confirmed in Week 1
Despite being a brand-new account, 6 qualified inbound leads were generated in the first week including the confirmed form submission from Cathryn Meadows. This validates the campaign strategy and targeting approach.
Performance Commitment — Next 7 Days
Week 2 Target Projection
Based on Week 1 results, optimized targeting, and planned improvements — here is our committed performance expectation for Bluegrass Blast in Week 2.
8–10
Committed New Jobs / Leads
Up from 6 in Week 1
$50
Target Cost Per Lead
Down from $68.33 avg
18K+
Projected Impressions
Up from 14K all-time
Budget Efficiency Summary
Spend vs Results — Visual Breakdown
$410 total investment · 29 days · Georgetown, KY
Search Impressions
Clicks & Leads
Map Campaign
Tracked Calls
$1.01
Avg Cost Per Click
$68
Cost Per Lead
6
Confirmed Leads